SEO - Organic Search
Guides and articles to improve your organic and local search, and grow your visibility on Google.
12 strategies for building backlinks to your site
Twelve methods for earning quality backlinks, ranked by effort and by risk: content, press, partnerships, directories, broken links, paid links.
Read the articleCan you run A/B tests on Google Business Profile?
There is no native A/B test on Google Business Profile. What you can test anyway: photos, posts, categories, description — with a reliable method.
Read the articleWeb accessibility and SEO: the shared criteria and the obligations
What web accessibility rules change for SEO: shared criteria (alt text, structure, contrast, navigation), the 2025-2026 legal obligations, and the audit.
Read the articleAttributes in Google Business Profile: definition, types and impact
Google Business Profile attributes describe your business (accessibility, payment, options): the types, their effect on visibility, and how to set them.
Read the articleLocal search audit: what should a real diagnosis contain?
What a local search audit must contain: 20 checks on your Google listing, your reviews, your NAP, your site and your citations, with alert thresholds.
Read the articleComplete SEO audit: the 12-point checklist for a small business site
A complete SEO audit: 12 points to check (technical, content, popularity, local, AI), a free tool for each, how to prioritise the actions, and the costs.
Read the articleAnalysing your competitors' backlinks: how to find links worth earning
A 6-step method for analysing competitors' backlinks: choose, extract, qualify, find the common links, and build a list of actions.
Read the articleHow do you audit the links pointing to your site?
How to audit your site's backlinks: export from Search Console, measure quality, spot lost or toxic links, and decide what to do about them.
Read the articleAuditing your local presence: the 12-point checklist, with no paid tools
A 12-point local presence self-audit in 30 minutes: Google listing, reviews, NAP consistency, website, competitors. With a scoring grid and priorities.
Read the articleGoogle reviews and their impact on local visibility
Google reviews weigh on your local pack ranking and on your click-through rate: what Google does with them, how to collect them, how to reply, and the rules.
Read the articleSchema.org markup for local SEO: LocalBusiness, hours, reviews and a complete example
Schema.org structured data for local SEO: the LocalBusiness type and its subtypes, the key properties, and a complete JSON-LD example.
Read the articleHow do you choose a Google Business Profile provider?
Freelancer, local agency or platform: how to choose a Google Business Profile provider. Ten questions to ask, warning signs and contract clauses.
Read the articleHow do you choose your SEO provider? The complete guide
Agency, freelancer or consultant: how to choose your SEO provider. 2026 rates, questions to ask, deliverables, warning signs and contract clauses.
Read the articleWhat is an enriched citation (source + summary) in AI?
An enriched citation is an AI engine's mention of your page, with a source and a summary. How ChatGPT, Perplexity and Google build one, and how to earn it.
Read the articleLocal citations: why local mentions matter for your business
A local citation is a mention of your name, address and phone number on a third-party site: why Google counts them, where to earn them, how to stay consistent.
Read the articleWhat strategy should you adopt to collect quality Google reviews?
The method for collecting regular, detailed Google reviews: the right moment, the channels, message templates, automation and the rules.
Read the articleHow do you post regularly on Google Business Profile (posts, events, updates)?
Posting regularly on your Google Business Profile listing: the formats (update, offer, event), the rhythm, a sample calendar and the tools.
Read the articleWhat content should you create to strengthen your local presence?
Local pages, case studies, Google posts, FAQs, neighbourhood news: the 8 types of content that strengthen local SEO, with frequency and examples.
Read the articleCore Web Vitals: understanding LCP, INP and CLS, and fixing them
The three Core Web Vitals (LCP, INP, CLS): thresholds, their real weight in Google's ranking, where to measure them, and the fixes that turn a site green.
Read the articleWhat does professional management of a well-optimised Google Business Profile listing cost?
2026 rates for managing a Google Business Profile listing: initial optimisation, monthly retainer, multi-location. Price ranges and what is included.
Read the articleLocal SEO and classic SEO: what are the differences, and which should you work on first?
Ranking criteria, results displayed, levers and KPIs: what sets local SEO apart from classic SEO, and how to split your effort between the two.
Read the articleWhat is an AI featured snippet, and how do you get cited in one?
The AI featured snippet (Google's AI Overview) summarises several pages and cites them. How it differs from position zero, which queries it affects, how to be cited.
Read the articleShould you train your in-house teams to manage Google Business Profile listings?
Should you train your teams to manage Google Business Profile listings? When it pays off, a one-day programme, how to organise afterwards, and OPCO funding.
Read the articleHow do you geotag your images for Google Maps and local SEO?
Should you geotag your photos (EXIF GPS) for local SEO? What Google really does with it, and the 6 image signals that count: filename, alt text, context.
Read the articleGoogle Business Profile (formerly Google My Business): definition and step-by-step setup
Google Business Profile (formerly Google My Business) is your business's free listing on Google and Maps: its role, how to create it, and step-by-step setup.
Read the articleOptimising the opening hours, services and photos on your Google Business Profile listing
Setting your hours, detailing your services and managing the photos on your Google Business Profile listing: the rules, formats, common mistakes and effects.
Read the articleImage indexing: how Google finds, indexes and ranks images
How Google discovers, indexes and ranks images: alt text, filename, image sitemap, lazy loading, WebP. A checklist and how to verify it in Search Console.
Read the articleHow do you build local into an overall SEO/SEA strategy?
How to combine local SEO, classic SEO and local Google Ads in one strategy: splitting the queries, the budget, local campaigns and shared measurement.
Read the articleWhich KPIs should you track with your local SEO provider?
The 10 local SEO KPIs to track with your provider: local rankings, actions on the listing, reviews, traffic and conversions, with sources and thresholds.
Read the articleInternal linking: the method for connecting your pages and lifting the right ones
Internal linking connects a site's pages to one another. Why it matters, the 8 rules (anchors, depth, silos), the audit method and the mistakes to avoid.
Read the articleHow do you measure your SEO agency's results?
The 8 metrics for judging an SEO agency: organic traffic, conversions, target queries, links, technical health. A timeline at 3, 6 and 12 months.
Read the articleHow do you do local netlinking (directories, local press, partners)?
How to do local netlinking: quality directories, local press, partners, associations, events. Six sources and a one-year plan.
Read the articleHow do you optimise your Google Business Profile listing to appear in the local pack?
The 15 Google Business Profile optimisations that weigh on your local pack ranking, ranked by impact, and the mistakes to avoid.
Read the articleTools for monitoring customer reviews and automating replies on Google Business Profile
The tools for monitoring Google reviews and automating collection and replies: native features, dedicated tools, management platforms, pricing.
Read the articleTools for bulk posting across several Google Business Profile listings
The tools for bulk posting across several Google Business Profile listings: native features, management tools, platforms, and the national/local balance.
Read the articleWhich tools should you use to schedule your social media and Google listing posts?
A 2026 comparison of scheduling tools: Meta Business Suite, Metricool, Buffer, Swello, Hootsuite, Agorapulse. Pricing, networks covered, Google listing support.
Read the articleGoogle local pack: definition, ranking factors and how to appear in it
The local pack is the block of three businesses with a map that Google displays: when it appears, the factors that decide the order, and how to get in.
Read the articleHow do you track your Google Business Profile performance (views, clicks, calls, directions)?
How to read your Google Business Profile statistics: views, queries, calls, directions, clicks. What each figure means, and where the limits are.
Read the articleWhat is position zero on Google, and how do you get it?
Position zero is the featured snippet shown above the results. The formats, the queries affected, the method for earning it, and what AI Overviews change.
Read the articleUnderstanding local ranking: how Google ranks businesses
Understanding local ranking: Google's three criteria (relevance, distance, prominence), the signals behind each one, and their real weight.
Read the articleSEO keyword research: the complete method for a small business
A keyword research method for a small business: sources, intent, volume and difficulty, grouping by page, prioritisation. Free and paid tools.
Read the articleVoice search: definition, real-world use and SEO optimisation
Voice search queries an assistant by speaking. Real-world use, what it changes for local SEO and content, and the optimisations that actually have an effect.
Read the articleLocal search: the 10-step action plan for a small business
The local search action plan for a small business: 10 ordered steps, from the Google listing to citations, with the time to allow and the results to expect.
Read the articleHow do you reply effectively to Google reviews, positive or negative?
How to reply to Google reviews, positive or negative: the rules, a four-part structure, example replies and the mistakes to avoid.
Read the articleMulti-location local SEO: how do you manage several Google Business Profile listings (franchises, networks, branches)?
Managing local search across several locations: organising the listings, shared rules, local pages, reviews, bulk posting and oversight.
Read the articleLocal SEO: definition, how it works and the levers for being found near you
Local SEO gets a business into nearby searches: how the local pack works, Google's 3 criteria, the levers and the KPIs.
Read the articleDo you need a website to perform locally, or is a Google listing enough?
Is a Google Business Profile listing enough to be visible locally? What the listing does well, what it doesn't do, and when a website starts to pay.
Read the articleHow do you structure a website's local pages (by city, by store, by service)?
Structuring a site's local pages (by city, store or service): when to create them, the page template, the site structure and the duplicate content trap.
Read the articleWhich tools track your local position on Google Maps?
Tracking your local position on Google Maps and in the local pack: the manual method, grid tracking tools (geogrid), the metrics and the rhythm.
Read the articleTracking your SEO rankings: the method, the tools and the traps
How to track your SEO rankings without going wrong: Search Console or a rank tracker, which queries to watch, how often, and how to read the movements.
Read the articleURL rewriting: definition, SEO value and best practice
URL rewriting makes addresses readable. Definition, its real effect on SEO, writing rules, Apache and Nginx examples, and the traps of a redesign.
Read the articleCatchment area and Google Business Profile: how do you attract the right local customers?
How to define your catchment area, declare it in Google Business Profile (address or service area) and attract customers from that area.
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