Return on investment
Calculate your return on investment precisely, channel by channel. GreenRed automatically pulls in your advertising costs and the revenue attributed by Google Analytics, then computes your ROI, ROAS or CPL — monthly, quarterly or yearly.
The interface brings together your spend (Google Ads, Facebook Ads…) and the data-driven revenue attributed by Google Analytics to give you a clear read on the profitability of each channel. You can also add your own costs that the tool doesn't know about — agency fees, salary costs — for an even more accurate calculation, and track it over the long term.
Every channel is judged on what it does best: driving conversions, or building awareness. So each one is evaluated fairly.
📈 ROI & ROAS
For e-commerce sites: ROI = (revenue − cost) / cost, calculated automatically per channel.
🎯 CPL
For sites with no online revenue: cost per lead to measure the efficiency of each channel.
🔄 Auto-sync
Costs pulled from your ad platforms, revenue attributed from Google Analytics.
➕ Your own costs
Add agency fees, salary costs and other charges for a realistic calculation.
📅 Month, quarter, year
View your performance over the period of your choice and track how it evolves.
⚖️ Conversion or awareness
Each channel is judged on its real objective: generating sales or building visibility.
A clear read on your profitability
When attributed revenue is detected in Analytics (data-driven), GreenRed reasons in terms of return on investment: ROI = (revenue − cost) / cost. You get a net profit, your total spend and an average ROI across all channels, as well as the detail channel by channel.
Example — ROI mode, data-driven
Net profit: €25,663 (€25,663.05 revenue − €0 spend). The per-channel breakdown separates conversion channels (where a positive ROI is expected) from awareness channels, each with its cost, conversions, revenue and ROI.
E-commerce or lead generation
For e-commerce sites, the calculation is based on return on investment. For sites with no online revenue, GreenRed switches to cost per lead (CPL). So whatever your model, you measure precisely what every euro invested brings you.
Long-term tracking
By adding your real costs and tracking your performance month after month, you identify the most profitable channels and reallocate your budget where it generates the most value.
GreenRed puts an end to blind decisions: you finally know what each channel really earns you.
