Return on investment
Work out your return on investment precisely, channel by channel. GreenRed automatically pulls in your ad spend and the revenue attributed by Google Analytics, then calculates your ROI, your ROAS or your CPL. By month, by quarter or by year.
The interface brings together your spend (Google Ads, Facebook Ads…) and the revenue attributed data-driven by Google Analytics to give you a clear read on how profitable each channel is. You can also add costs the tool doesn't know about — agency fees, salary costs — for an even more precise calculation, and follow it over the long run.
Each channel is judged on what it's actually there to do: drive conversions, or build awareness. So every one is measured on the right terms.
📈 ROI & ROAS
For e-commerce sites: ROI = (revenue − cost) / cost, calculated automatically by channel.
🎯 CPL
For sites with no online revenue: cost per lead, to measure how effective each channel is.
🔄 Automatic sync
Costs pulled from your ad platforms, revenue attributed from Google Analytics.
➕ Your own costs
Add agency fees, salary costs and other charges for a realistic calculation.
📅 Month, quarter, year
View your performance over whichever period you choose and follow how it changes.
⚖️ Conversion or awareness
Each channel is judged on its real objective: generating sales or generating visibility.
A clear read on your profitability
When attributed revenue is detected in Analytics (data-driven), GreenRed works in terms of return on investment : ROI = (revenue − cost) / cost. You get a net profit, your total spend and an average ROI across all channels, plus the breakdown channel by channel.
Example — ROI mode, data-driven figures
Net profit: 25 663 € (€25,663.05 in revenue − €0 in spend). The channel breakdown separates conversion channels (where a positive ROI is expected) from awareness channels, showing cost, conversions, revenue and ROI for each.
E-commerce or lead generation
For e-commerce sites, the calculation is based on return on investment. For sites with no online revenue, GreenRed switches to cost per lead (CPL). Whatever your model, you measure precisely what every euro invested brings back.
Tracking over the long run
By adding your real costs and following your performance month after month, you identify your most profitable channels and move your budget to where it creates the most value.
GreenRed puts an end to decisions made blind: you finally know what each channel really brings you.
