GA4 Analytics training

Google Analytics GA4 + Google Tag Manager training

Understand and use Google Analytics to analyse your site's performance and make strategic decisions grounded in data.

⏱️ 1 to 3 days
👥 In person or remote
🎯 Beginner to advanced
See the outlines Request a quote

Course objectives

Understand and use Google Analytics to analyse a site's performance and make strategic decisions.

  • Understand the GA4 interface and navigate the reports
  • Analyse traffic, sources and user behaviour
  • Understand events and create custom events
  • Master Google Tag Manager for advanced tracking
  • Set up e-commerce conversion tracking
  • Build custom reports with Looker Studio

What participants get

  • Hands-on practice on your own site
  • Post-course support included
  • Access to additional video tutorials

Level on completion

Able to configure, analyse and use Google Analytics data independently.

Our course outlines

Choose your format

Introduction
1 day
Discover GA4
  • Understand the GA4 interface
  • Navigate the reports
  • Analyse traffic and sources
  • Understand events
  • Introduction to GTM
  • Course materials included
See the detailed outline
Full
3 days
Master GA4 + GTM
  • Advanced GA4 configuration
  • Creating custom events
  • Mastering Google Tag Manager
  • E-commerce conversion tracking
  • Reporting with Looker Studio
  • Hands-on practice on your site
See the detailed outline
Bespoke
1 to 5 days
For specific needs
  • A bespoke outline
  • You choose your audience or audiences
  • Set the level you want to reach
  • In one session or several
  • Materials + action plan provided
  • Hands-on practice on YOUR site
Practical/theory balance of your choosing
I'll define my needs
Information

Course details

★★★★★ Average satisfaction score: 4.6/5
Who is this course for?
Marketing managers, webmasters, data analysts and businesses looking to improve their digital performance.
Prerequisites
A basic grasp of web tools is recommended. Open to motivated beginners.
Format
In person or remote (by video call)
Course materials
Detailed slides, practical cases, guided exercises, video tutorials
Tools used
Google Analytics GA4, Looker Studio, Google Tag Manager
Certification
A certificate of completion is issued at the end
Upcoming sessions
Flexible dates, depending on participants' availability
Indicative price
€600 per day for one person + €200 per additional participant
Funding
Direct billing to OPCO and France Travail, or self-funded. No course fees to pay upfront.
Disability support
100%. Our team will adapt the course materials to your needs.
Qualiopi

Qualiopi certified
OPCO funding available

FAQ

Frequently asked questions

How long is the Google Analytics GA4 course?
The Google Analytics GA4 course runs from 1 to 3 days, depending on your starting level and your objectives.
What does it cost and how can it be funded?
The indicative price is €600 per day for one person, plus €200 per additional participant. The course can be funded through your OPCO or France Travail (direct billing available, no course fees to pay upfront) or self-funded.
Can the course be taken remotely?
The course runs either in person (at your premises or on site) or remotely by video call — your choice.
What are the prerequisites?
A basic grasp of web tools is recommended. The course remains open to motivated beginners.
Is the course recognised or certified?
At the end of the course you are issued a certificate of completion. GreenRed is a Qualiopi-certified training organisation.
I have a disability — can I be supported?
Yes: disability support is 100% covered. Our team adapts the course materials to your specific needs. Get in touch so we can discuss it beforehand.
What is the satisfaction score?
The average satisfaction score for our courses is 4.6/5, measured through our Qualiopi satisfaction surveys.
Sylvain VIDAL

Sylvain VIDAL

A digital marketing expert since 2008 and a trainer since 2011. Deputy Director of SEO.fr for 15 years, he founded GreenRed to pass on his hands-on expertise.

18 years in SEO/SEA agencies Google Partners Premier FepSem & WeLoveSEO speaker
Learn more about your trainer →

Going further

→ Analytics Guides → Definition: GA4 audiences → Looker Studio training → Search Console training
Testimonials

They took our courses

4,6/5Satisfaction (18 reviews)
4,5/5on Trustpilot
100 %Disability support
QualiopiCertified organisation
★★★★★

"An excellent training experience. A trainer who teaches well, is available and listens. The content was relevant, well structured and full of practical advice."

Arobiz
Verified review — Trustpilot
★★★★★

"Sylvain is an excellent trainer, very responsive and highly capable. We recommend him without hesitation!"

Alfie
Verified review — Trustpilot
★★★★★

"I took an SEO course and then a second one on SEA with GreenRed. Sylvain is a very committed trainer, available and a good listener. I warmly recommend him!"

Aline
Verified review — Trustpilot

Ready to master Google Analytics?

Get in touch to arrange your course

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