Analytics training

Google Analytics GA4 + Google Tag Manager training

Understand and use Google Analytics to analyze your site's performance and make data-driven strategic decisions.

⏱️ 1 to 3 days

👥 Face-to-face or distance learning

🎯 Beginner to Advanced

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Training objectives

Understand and use Google Analytics to analyze site performance and make strategic decisions.

Understanding the GA4 interface and navigating reports
Analyze traffic, sources and user behavior
Understanding events and creating customized events
Mastering Google Tag Manager for advanced tracking
Setting up e-commerce conversion tracking
Create customized reports with Looker Studio

Benefits for participants

Putting it into practice on your own site
Post-training support included
Access to additional video tutorials

Output level

Ability to configure, analyze and use Google Analytics data independently.

Understanding the GA4 interface
Navigating reports
Analyze traffic and sources
Understanding events
Introduction to GTM
Training material included

See detailed program

GA4 advanced configuration
Creating customized events
Mastery of Google Tag Manager
E-commerce conversion tracking
Reporting with Looker Studio
Putting it into practice on your site

See detailed program

Customized program
Choose your audience(s)
Set the desired output level
In one or more sessions
Support + Action plan provided
Putting it into practice on YOUR site

Choice of practical/theoretical breakdown

I define my needs

Who should attend?

Marketing managers, webmasters, data analysts, companies looking to optimize their digital performance.

Prerequisites

Basic knowledge of web tools recommended. Accessible to motivated beginners.

Format

Face-to-face or remote (via videoconferencing)

Teaching aids

Detailed slides, case studies, guided exercises, video tutorials

Tools used

Google Analytics GA4, Looker Studio, Google Tag Manager

Certification

Training certificate issued on completion

Next sessions

Flexible dates, according to participants' availability

Sylvain VIDAL

Digital marketing expert since 2008, trainer since 2011. Former Deputy Director of SEO.fr for 15 years, he founded GreenRed to pass on his expertise in the field.

18 years in an SEO/SEA agency Google Partners Premier FepSem & WeLoveSEO speaker

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Google Analytics GA4 + Google Tag Manager training

Training objectives

Benefits for participants

Output level

Choose your formula

Training details

Sylvain VIDAL

Ready to master Google Analytics?