Analytics trainingGoogle Analytics GA4 + Google Tag Manager training
Understand and use Google Analytics to analyse your site's performance and make strategic decisions grounded in data.
Course objectives
Understand and use Google Analytics to analyse a site's performance and make strategic decisions.
- Understand the GA4 interface and navigate the reports
- Analyse traffic, sources and user behaviour
- Understand events and create custom events
- Master Google Tag Manager for advanced tracking
- Set up e-commerce conversion tracking
- Build custom reports with Looker Studio
What participants get
- Hands-on practice on your own site
- Post-course support included
- Access to additional video tutorials
Level on completion
Able to configure, analyse and use Google Analytics data independently.
Choose your format
- Understand the GA4 interface
- Navigate the reports
- Analyse traffic and sources
- Understand events
- Introduction to GTM
- Course materials included
- Advanced GA4 configuration
- Creating custom events
- Mastering Google Tag Manager
- E-commerce conversion tracking
- Reporting with Looker Studio
- Hands-on practice on your site
- A bespoke outline
- You choose your audience or audiences
- Set the level you want to reach
- In one session or several
- Materials + action plan provided
- Hands-on practice on YOUR site
Course details
Qualiopi certified
OPCO funding available
Frequently asked questions
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Sylvain VIDAL
A digital marketing expert since 2008 and a trainer since 2011. Deputy Director of SEO.fr for 15 years, he founded GreenRed to pass on his hands-on expertise.
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They took our courses
"An excellent training experience. A trainer who teaches well, is available and listens. The content was relevant, well structured and full of practical advice."
"Sylvain is an excellent trainer, very responsive and highly capable. We recommend him without hesitation!"
"I took an SEO course and then a second one on SEA with GreenRed. Sylvain is a very committed trainer, available and a good listener. I warmly recommend him!"
Ready to master Google Analytics?
Get in touch to arrange your course