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Success story: 30% of the budget recovered, +60% leads
A client case: a plastics manufacturer recovers €14,400 from its marketing budget, reinvests it in SEO and SEA, and goes from 35 to 56 quote requests a month.
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The GreenRed Blog
Digital marketing advice, analysis and news
Our articles on SEO, SEA, GEO, data analytics and continuing education. Concrete content to move your digital strategy forward.
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Search intent: the real lever for ranking
A single letter can flip the meaning of a query. A close look at search intent and its decisive role in ranking on Google and getting cited by AI.
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Validate Fix: when that Search Console button really deserves a click
Google has clarified how the Search Console "Validate fix" button should be used. It triggers a recrawl rather than being a required step: here's when it genuinely helps.
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When an "Are you a robot?" page makes your site vanish from Google
A badly configured anti-bot screen can drop your pages out of Google's index, which treats them as duplicates. Here's how to spot the problem and fix it.
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A record fine for Google: rethinking your visibility
The European courts have confirmed a €4.1 billion fine against Google. Beyond the symbolism, a clear signal to diversify your online visibility.
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The Google Business Profile: local SEO's forgotten pillar
A Google Business Profile is no longer a simple directory listing: it is a local search asset that weighs on your visibility, your reviews and even on what AI answers.
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Classic SEO vs GEO: do you have to pick a side?
Pitting SEO against GEO is a false choice: your customers use both. A close look at the hybrid strategy to adopt in 2026 to cover Google and LLMs alike.
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Visibility in 2026: the ultimate guide to showing up in AI Overviews
How do you appear in Google's AI Overviews in 2026? Machine-ready structure, E-E-A-T, multimodality and new KPIs: the complete guide to capturing qualified traffic from AI summaries.
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