Marketing tools
Discover, compare and master the best tools to optimise your digital marketing.
Ahrefs for free: what can you really do without paying in 2026?
Ahrefs for free in 2026: what the free account allows on a verified site, the tools offered, their limits and no-cost alternatives.
Read the articleGuest Suite: what the tool does, its price and its alternatives
Guest Suite presented without bias: features, 2026 pricing (€39 and €49/month), strengths, limits, Partoo, BrightLocal, Semrush Local, GreenRed.
Read the articleWhich alternative to Hootsuite: publish or manage?
Hootsuite costs $99 per user per month. Metricool, Agorapulse, Swello, Buffer, Later, Meta Business Suite, GreenRed: verified prices.
Read the articleWhich alternative to Semrush for your profile?
Which alternative to Semrush in 2026? SE Ranking, Ahrefs, Haloscan, Ranxplorer, Cocolyze, Screaming Frog, GreenRed: verified prices and profiles.
Read the articleBigQuery and GA4: what the export is for, what it costs and when an SME needs it
GA4 export to BigQuery: what it is for and what it costs in 2026. When an SME needs it, and when it can do without.
Read the articleHow to choose a digital marketing tool that suits a small business
Choosing a digital marketing tool in a small business: the five-step method. Needs, connectors, 2026 budgets, a scoring grid and common mistakes.
Read the articleGreenRed vs Looker Studio: a ready-to-use tool versus a report builder
GreenRed or Looker Studio: an honest comparison of connectors, real cost and setup time. The cases where each tool wins.
Read the articleGreenRed vs Power BI: marketing management platform or enterprise BI tool?
GreenRed or Power BI: a factual comparison of 2026 licences, required skills and marketing connectors. The cases where each tool is the right choice.
Read the articleGEO tool: which solution to choose to track your visibility in AI engines in 2026?
Which GEO tool to choose in 2026? Otterly, Qwairy, Semrush, Ahrefs, Scrunch, GreenRed: verified prices, AI engines covered and what each one measures.
Read the articleExporting GA4 data to Looker Studio: the three methods and their limits
Three ways to send GA4 data to Looker Studio: native connector, extract, BigQuery. Steps, API quotas, common errors and fixes.
Read the articleGA4 and Google Tag Manager: how to make them work together properly
Installing GA4 through Google Tag Manager in 2026, step by step. Google tag, events, triggers, consent mode, testing and mistakes to avoid.
Read the articleGoogle Ads Editor: what the desktop app is for and when to use it
Google Ads Editor, the free app for managing campaigns offline. What it does, what it doesn’t, and when it saves you time.
Read the articleGoogle Keyword Planner: how to get reliable volumes and what the tool is really for
Google’s Keyword Planner: free access, exact volumes or ranges, reading the data, limits for SEO and alternatives in 2026.
Read the articleGoogle Search Console: what the tool shows, how to set it up and what to do with it
Google Search Console: what Google’s free tool is for, how to verify a site, which reports to read every week and which limits to work around.
Read the articleGoogle Tag Manager and Google Ads: setting up reliable conversion tracking
Setting up Google Ads conversion tracking through Google Tag Manager: tag, trigger, value, consent and enhanced conversions. 2026 guide.
Read the articleGoogle Tag Manager: take back control of your tags without relying on a developer
Google Tag Manager explained: what a tag manager does, installation, tags and triggers, consent, best practice and limits for an SME.
Read the articleGreenRed: features, integrations, pricing & reviews (the complete guide)
What is GreenRed and what is this digital marketing tool for? Features, integrations, pricing and reviews: the complete guide.
Read the articleGreenRed vs Semrush, Ahrefs, Moz and HubSpot: which tool for which need?
An honest comparison of GreenRed against Semrush, Ahrefs, Moz and HubSpot: scope, 2026 pricing, SEO depth, multi-channel steering, AI. Which tool for whom.
Read the articleDecoding the “Indexing” page in Google Search Console
The Search Console Pages (Indexing) report: each reason for non-indexing, how serious it is, when to act, how to fix it and request reindexing.
Read the articleLooker Studio: turning your marketing data into a readable report
Looker Studio (formerly Data Studio): what Google’s free tool does, connectors, building a marketing report, limits and alternatives.
Read the articleMajestic SEO: measuring a site’s authority and trust through its links
Majestic SEO: the backlink analysis tool, its Trust Flow and Citation Flow metrics, features, 2026 pricing and how it compares with Ahrefs.
Read the articleWhat are the best connectors for Looker Studio?
Looker Studio connectors compared: free native Google ones, Supermetrics, Funnel, Windsor.ai, Porter, Catchr, BigQuery. 2026 prices, sources, reliability.
Read the articleThe best digital marketing tools in 2026, by need and by budget
A 2026 selection of digital marketing tools by need: measurement, SEO, advertising, social media, email, creative, AI, steering. Prices and who they're for.
Read the articleWhat are the best Looker Studio templates for GA4?
The best Looker Studio templates for GA4: Google gallery, free and paid templates, content, connecting your property, customising, quotas.
Read the articleMonitorank: tracking your rankings on Google, Maps and AI engines
Monitorank, the French rank tracking tool: features (Google, Maps, YouTube, Amazon, AI), 2026 credit-based pricing, strengths, limits, alternatives.
Read the articleThe “favourite” digital marketing tools: what professionals really use
The tools digital marketing professionals really use every day in 2026, by profile: business owner, marketing manager, consultant.
Read the articleThe social media management tool: connecting it up to your marketing strategy
Which tool to manage your social media and connect its results to the rest of your marketing: expected functions, publishing or steering, 2026 pricing.
Read the articleAn all-in-one marketing tool: should you really centralise everything?
Centralising your marketing in an all-in-one tool or keeping specialist tools: benefits, limits, hidden costs, and the middle route for a small business.
Read the articleWhich tools to build a marketing dashboard?
Comparison of tools to build a marketing dashboard: Looker Studio, Power BI, Tableau, Google Sheets, integrated platforms. Prices and effort.
Read the articlePageSpeed Insights and Lighthouse: how to read and use them
Using PageSpeed Insights and Lighthouse: field data vs lab test, reading the score, prioritising fixes and the traps.
Read the articleThe Performance tab in Google Search Console: reading and using the data
The Google Search Console Performance report: clicks, impressions, CTR, position, filters and comparisons. Seven practical analyses and reading pitfalls.
Read the articlePingdom Tools: testing your site speed, and which tools to use in 2026
Pingdom Tools, PageSpeed Insights, GTmetrix, WebPageTest: what each speed test measures, its limits, and how to read the results correctly.
Read the articlePositeo: checking your Google ranking quickly, and knowing when to move to real tracking
Positeo, the free French tool for checking your Google ranking: how it works, its limits (no history), how to use it properly, and the paid alternatives.
Read the articleScreaming Frog SEO Spider: audit your site the way Google sees it
Screaming Frog SEO Spider, the benchmark crawler for auditing a site: features, free version (500 URLs), $279 per year licence, ten analyses, settings.
Read the articleCan you use Semrush for free, and what should you do when the free account is no longer enough?
Semrush for free in 2026: free account limits, 7-day trial with a card and free equivalents (Search Console, Ahrefs, Haloscan).
Read the articleSemrush or Ahrefs: which one should you choose in 2026, backed by figures?
Semrush vs Ahrefs in 2026: verified prices, entry-level plan limits, backlinks, keywords, audit, AI visibility and a verdict for your profile.
Read the articleHow much does Semrush cost in 2026, and is the price justified?
Semrush pricing in 2026: SEO plan at €134, Starter, Pro+, paid options, 12-month cost for an SME and a review of its strengths and limits.
Read the article