Sylvain VIDAL
Founder of GreenRed · Speaker and trainer in SEO, SEA and tracking
I've been passionate about web marketing for more than 15 years, and I help businesses understand and use their data to steer their online visibility — clearly, measurably, effectively.
Making data accessible to everyone
I firmly believe data should be a lever anyone can pull, not just analysts. That conviction is what gave rise to GreenRed.
Before founding GreenRed, I spent more than 15 years in leadership roles at SEO agencies, working with businesses of every size — from the smallest firm to the biggest brand — on defining their KPIs, setting up dashboards and training their in-house teams.
In 2023, I created GreenRed with a simple idea: bring SEO, SEA, Analytics, social media, backlink and even GEO (visibility across artificial intelligences)data together in a single all-in-one tool. The goal: spot growth opportunities and help optimise every page of a site, without hopping between 8 different interfaces.
Alongside that, I keep teaching — students on BTS, Bachelor's and Master's programmes at Sorbonne Nouvelle, at ECS and at Naïas Training, as well as in-house marketers. I believe in teaching that is concrete, measurable and results-driven.
Today my mission is clear: to help SMEs and brands take back control of their marketing performance through an approach built on data, teaching and effectiveness.
Data-first expertise
SEO & GEO
Classic organic search and optimisation for generative engines (ChatGPT, Gemini, Claude, Perplexity, Mistral).
SEA & Google Ads
Running and challenging Google Ads campaigns, measuring ROI, optimising bids and conversions.
Analytics & data viz
Google Analytics 4, Tag Manager, Looker Studio, marketing reporting. From raw data to an actionable dashboard.
Training & teaching
Designing and running training for students and professionals. A concrete approach, hands-on exercises, individual follow-up.
A recognised voice in the ecosystem
Conferences, competitions, certifications: milestones that underpin an expertise proven and shared with the French SEO/SEA community.
Training the next generation of marketers
For more than 8 years I've taught at several schools and on several programmes, passing on a concrete, data-driven approach to digital marketing.
"SEO with its 10 blue links is becoming the old world. Your customers no longer search only on Google — they ask ChatGPT, Gemini and Perplexity directly. And there, either the AI cites you as THE solution, or you simply don't exist. That's why we built GreenRed: to stop flying blind."
Fancy a conversation?
Conferences, bespoke training, an SEO/SEA audit, strategic support: do get in touch to talk through your online visibility challenges.