Sylvain VIDAL
Founder of GreenRed - SEO, SEA, Tracking speaker and trainer
Passionate about webmarketing for over 15 years, I help companies understand and leverage their data to drive their online visibility - clearly, measurably, effectively.
Making data accessible to all
I firmly believe that data should be a lever accessible to everyone, not just analysts. It's this conviction that gave birth to GreenRed.
Before founding GreenRed, I spent more than 15 years in management positions in SEO agencieswe help companies of all sizes - from very small businesses to major brands - to define their KPIs, set up dashboards and train their internal teams.
In 2023, I created GreenRed with a simple idea: centralize SEO, SEA, Analytics, social networks, backlinks and even GEO (artificial intelligence visibility). The aim: to detect growth opportunities and help optimize each page of a site, without navigating between 8 different interfaces.
At the same time, I continue to train - BTS, Licence and Master students at the Sorbonne Nouvelle, ECS and Naïas Formation, as well as in-house marketers. I believe in a pedagogical approach concrete, measurable and results-oriented.
Today, my mission is clear: to help SMEs and brands regain control of their marketing performance through an approach focused on data, education and efficiency.
Data-first expertise
SEO & GEO
Traditional SEO and optimization for generative engines (ChatGPT, Gemini, Claude, Perplexity, Mistral).
SEA & Google Ads
Manage and challenge Google Ads campaigns, measure ROI, optimize bids and conversions.
Analytics & Data Viz
Google Analytics 4, Tag Manager, Looker Studio, marketing reporting. From raw data to actionable dashboard.
Training & education
Design and run training courses for students and professionals. Concrete approach, practical exercises, personalized follow-up.
A voice recognized in the ecosystem
Conferences, competitions, certifications: all milestones that lay the foundations for proven expertise shared with the French SEO/SEA community.
Training the next generation of marketers
For more than 8 years, I've been teaching in a number of schools and programs, imparting a concrete, data-driven approach to digital marketing.
"SEO with its 10 blue links is becoming the old world. Today, your customers aren't just searching Google - they're asking ChatGPT, Gemini, Perplexity. And there, either the AI cites you as THE solution, or you simply don't exist. That's why we created GreenRed: to stop navigating blindly."
Want to exchange ideas?
Conferences, customized training courses, SEO/SEA audits, strategic support: don't hesitate to contact me to discuss your online visibility challenges.