🔍 SEO + GEO (AI) Training

SEO Training - Organic Search Engine Optimization + GEO

From beginners to advanced learners, our expert instructor Sylvain VIDAL shares more than 18 years of SEO experience. A dedicated teacher and enthusiast, he will guide you over the course of 1 to 5 days to help you master the fundamentals and advanced techniques and GEO — your ranking in AI responses (ChatGPT, Perplexity, Google AI Overviews).

⏱️ 1 to 5 days
👥 In-Person or Online
🎯 Beginner to Advanced
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Training Objectives

Understand the basics of SEO, optimize a website to improve its ranking on Google, and learn to exist within the responses of generative AI (GEO).

  • Understanding How Search Engines and AI Answer Engines Work
  • Master on-page and off-page optimization techniques
  • Conduct an Effective Keyword Search
  • Analyze the competition and identify opportunities
  • Use professional SEO tools (Search Console, Screaming Frog)
  • Implement a content strategy optimized for Google and AI
  • Structuring Your Content to Be Cited by ChatGPT, Perplexity, and Google AI Overviews
  • Track your visibility in AI systems and identify opportunities for improvement

SEO + GEO: Why We Treat Them Together

🤖

GEO (Generative Engine Optimization) is included in the training

Today, some of your prospects use ChatGPT, Perplexity, or Google’s AI Overviews before they even click on a website. If your brand doesn’t appear in those results, you’re invisible—and “traditional” SEO alone is no longer enough to cover this new area of visibility.

Good news: SEO and GEO share 80% of their fundamentals (content quality, structure, authority, technical markup). Covering them all at once saves time and avoids the cost of two separate training sessions.

How AI Systems Choose Their Sources What specifically sets SEO apart from GEO, and where to focus your efforts.
Structuring Your Pages for LLMs Formats, tags, schema.org, citations, and content favored by generative AI.
Creating "Citation-Friendly" Content The formatting codes that make your pages stand out in the generated results.
Measuring Your AI Visibility Tracking tools for ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Balancing SEO and GEO Where to set the bar depending on your market, your target audience, and your resources.
Putting It into Practice on YOUR Website Together, we'll assess your current visibility in AI and determine the next steps.

Benefits for Participants

  • A 2-in-1 training course: SEO + GEO at the same price, with no extra cost
  • Implementation on YOUR website (Google SEO AND AI visibility)
  • Training materials + SEO/GEO action plan provided
  • Access to additional video tutorials
  • Post-training support included
  • A step ahead of the competition, which is still unaware of GEO

Output Level

Ability to identify SEO and GEO opportunities, independently implement optimizations on Google and in generative AI, and manage a comprehensive visibility strategy.

Our Programs

Choose your plan

We discover
1 day
To see the basics
  • Open to beginners
  • Learn About SEO
  • Enough to talk to her agency
  • Implement simple strategies
  • Support + Action Plan Provided
  • Putting It into Practice on YOUR Website
80% Theory / 20% Practice
View the detailed program
We're getting better
3 days
Putting It into Practice
  • Open to beginners
  • Understanding the Ecosystem
  • Discover a variety of professional tools
  • Adapting Your Strategy to the Issues at Hand
  • Support + Action Plan Provided
  • Putting It into Practice on YOUR Website
50% Theory / 50% Practice
View the detailed program
Custom
1 to 5 days
For specific needs
  • Customized Program
  • You choose your audience(s)
  • Set the desired output level
  • In one or more sessions
  • Support + Action Plan Provided
  • Putting It into Practice on YOUR Website
Choice of Practical/Theoretical Breakdown
I define my needs
Information

Course Details

★★★★★ Average satisfaction rating: 4.6/5
Who is this training intended for?
Entrepreneurs, marketing professionals, content creators, and anyone looking to improve their website's visibility on Google and in generative AI systems.
Prerequisites
No prior knowledge of SEO or GEO is required. Suitable for beginners and professionals alike.
Format
In person or remotely (via videoconference)
Topics Covered
On-page and off-page SEO, content, link building, technical SEO, keyword research, + GEO : Structuring for LLMs, citations by AI systems (ChatGPT, Perplexity, Google AI Overviews), AI visibility tracking.
Educational Materials
Slides, hands-on exercises, SEO and GEO optimization checklists, and video tutorials
Tools Used
Google Search Console, Screaming Frog, keyword research tools, AI visibility tracking tools (ChatGPT, Perplexity, AI Overviews)
Certification
Training certificate issued upon completion
Estimated Price
600 € per day for one person + 200 € per additional participant
Funding
Subrogation by OPCO and France Travail. No upfront payment for training costs.
Upcoming sessions
Flexible dates, depending on participants' availability
Support for People with Disabilities
100%. Our team will tailor the training materials to your needs.
Qualiopi

Qualiopi Certified
OPCO funding may be available

FAQ

Frequently Asked Questions

How long is the SEO + GEO training course?
The SEO + GEO training course lasts 1 to 5 days, depending on the scope (SEO, GEO, technical) and your starting level.
What is the cost, and how can I pay for the training?
The estimated rate is €600 per day per person, plus €200 per additional participant. The training can be funded through your OPCO or France Travail (subrogation is possible; no upfront payment of training costs is required) or through personal funding.
Is the training available online?
The training can be conducted either in person (at your offices or on-site) or remotely via videoconference.
What are the prerequisites?
No prior knowledge of SEO or GEO is required. The training is open to both beginners and professionals.
Is the training program accredited or does it lead to certification?
Upon completion of the training, you will receive a certificate of completion. GreenRed is a Qualiopi-certified training organization.
I have a disability. Can I receive assistance?
Yes: We provide 100% support for people with disabilities. Our team tailors the training content to your specific needs. Please contact us to discuss this in advance.
What is the satisfaction rating?
The average satisfaction rating for our training courses is 4.6 out of 5, as measured by our Qualiopi satisfaction surveys.
Sylvain VIDAL

Sylvain VIDAL

A digital marketing expert since 2008 and a trainer since 2011. Former Deputy Director of SEO.fr for 15 years, he founded GreenRed to share his practical expertise.

18 years at an SEO/SEA agency Google Partners Premier FepSem & WeLoveSEO Speaker
Learn more about your instructor →

Further Reading

→ SEO Guides → GEO (Generative AI) → Definition: SEO → Screaming Frog Training
Testimonials

They have completed our training courses

4,6/5Satisfaction (18 reviews)
4,5/5on Trustpilot
100 %Support for People with Disabilities
QualiopiCertified Organization
★★★★★

"A top-notch SEO training course. We turned to GreenRed for our training needs, and it was very helpful. A big thank you to Sylvain—he’s the best!"

Thomas Jordy
Verified Review — Trustpilot
★★★★★

"Sylvain trained me in SEO, and it was a huge success, given the impact it had on my conversions."

Louisa
Verified Review — Trustpilot
★★★★★

"I took an SEO training course and a second one on SEA with GreenRed. Sylvain is a very dedicated trainer who listens carefully and is always available. I highly recommend him!"

Aline
Verified Review — Trustpilot

Ready to master SEO and GEO?

One training course for both Google and AI—contact us to schedule your customized session.

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