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🔍 SEO + GEO (AI) training

SEO training - Référencement Naturel + GEO

From beginner to advanced, our expert trainer Sylvain VIDAL shares more than 18 years of experience in SEO. Pedagogical and passionate, he will accompany you over 1 to 5 days to master the fundamentals, advanced techniques and the latest trends and GEO - your position in AI responses (ChatGPT, Perplexity, Google AI Overviews).

⏱️ 1 to 5 days
👥 Face-to-face or distance learning
🎯 Beginner to Advanced
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Training objectives

Understand the basics of Search Engine Optimization (SEO), optimize your site to improve its ranking on Google, and learn to exist in the responses of generative AIs (GEO).

  • Understanding how search engines and AI response engines work
  • Master on-page and off-page optimization techniques
  • Effective keyword research
  • Analyze the competition and identify opportunities
  • Use professional SEO tools (Search Console, Screaming Frog)
  • Implementing a content strategy optimized for Google and AIs
  • Structuring your content to be cited by ChatGPT, Perplexity and Google AI Overviews
  • Monitor your visibility in AI and identify the gains to be made

SEO + GEO: why we treat the two together

🤖

GEO (Generative Engine Optimization) is included in the training course

Today, some of your prospects go through ChatGPT, Perplexity or Google's AI Overviews before even clicking on a site. If your brand doesn't appear in these responses, you're invisible - and "classic" SEO alone is no longer enough to cover this new surface of visibility.

Good news: SEO and GEO share 80% of the fundamentals (content quality, structuring, authority, technical markup). Treating them together saves time and avoids paying for two separate training courses.

How AIs choose their sources What distinguishes SEO from GEO in concrete terms, and where to focus your efforts.
Structuring your pages for LLM Formats, tags, schema.org, quotations, content appreciated by generative AIs.
Building quote-friendly content Writing codes that make your pages stand out in generated responses.
Measuring your AI visibility Tracking tools on ChatGPT, Perplexity, Gemini and Google AI Overviews.
Balancing SEO and GEO Where to place the cursor according to your market, your target and your resources.
Putting it into practice on YOUR site Together, we audit your current AI visibility and fine-tune your actions.

Benefits for participants

  • 2-in-1 training: SEO + GEO at the same price, no extra charge
  • Putting it into practice on YOUR website (Google referencing AND IA visibility)
  • Training material + SEO/GEO action plan provided
  • Access to additional video tutorials
  • Post-training support included
  • A step ahead of the competition, which still ignores GEO

Output level

Ability to identify SEO and GEO opportunities, implement optimizations independently on Google and in generative AI, and manage a global visibility strategy.

Our programs

Choose your formula

We discover
1 day
To see the bases
  • Open to beginners
  • Discover SEO
  • Enough to talk to your agency
  • Implement simple strategies
  • Support + Action plan provided
  • Putting it into practice on YOUR site
80% theoretical / 20% practical
See detailed program
We're improving
3 days
To put it into practice
  • Open to beginners
  • Understanding the ecosystem
  • Discover several professional tools
  • Tailor your strategy to the issues at hand
  • Support + Action plan provided
  • Putting it into practice on YOUR site
50% theoretical / 50% practical
See detailed program
Personalized
1 à 5 days
For specific needs
  • Customized program
  • Choose your audience(s)
  • Set the desired output level
  • In one or more sessions
  • Support + Action plan provided
  • Putting it into practice on YOUR site
Choice of practical/theoretical breakdown
I define my needs
Information

Training details

Who should attend?
Entrepreneurs, marketing managers, content creators, and anyone wishing to improve their site's visibility on Google and in generative AI.
Prerequisites
No prior knowledge of SEO or GEO required. Accessible to beginners and professionals alike.
Format
Face-to-face or remote (via videoconferencing)
Topics covered
On-page and off-page SEO, content, netlinking, technique, keyword research, + GEO lLM structuring, AI citation (ChatGPT, Perplexity, Google AI Overviews), AI visibility tracking.
Teaching aids
Slides, practical exercises, SEO and GEO checklists, and video tutorials
Tools used
Google Search Console, Screaming Frog, keyword research tools, AI visibility tracking tools (ChatGPT, Perplexity, AI Overviews)
Certification
Training certificate issued on completion
Price guide
600 per day for one person + €200 per additional participant
Financing
Subrogation OPCO and France Travail. No advance payment of training costs.
Next sessions
Flexible dates, according to participants' availability
Sylvain VIDAL

Sylvain VIDAL

Digital marketing expert since 2008, trainer since 2011. Former Deputy Director of SEO.fr for 15 years, he founded GreenRed to pass on his expertise in the field.

18 years in an SEO/SEA agency Google Partners Premier FepSem & WeLoveSEO speaker
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Ready to master SEO and GEO?

Just one training course for Google AND AI - contact us to arrange your customized session.

Request a quote 07 63 53 53 27