SEO Training - Organic Search Engine Optimization + GEO
From beginners to advanced learners, our expert instructor Sylvain VIDAL shares more than 18 years of SEO experience. A dedicated teacher and enthusiast, he will guide you over the course of 1 to 5 days to help you master the fundamentals and advanced techniques and GEO — your ranking in AI responses (ChatGPT, Perplexity, Google AI Overviews).
Training Objectives
Understand the basics of SEO, optimize a website to improve its ranking on Google, and learn to exist within the responses of generative AI (GEO).
- Understanding How Search Engines and AI Answer Engines Work
- Master on-page and off-page optimization techniques
- Conduct an Effective Keyword Search
- Analyze the competition and identify opportunities
- Use professional SEO tools (Search Console, Screaming Frog)
- Implement a content strategy optimized for Google and AI
- Structuring Your Content to Be Cited by ChatGPT, Perplexity, and Google AI Overviews
- Track your visibility in AI systems and identify opportunities for improvement
SEO + GEO: Why We Treat Them Together
GEO (Generative Engine Optimization) is included in the training
Today, some of your prospects use ChatGPT, Perplexity, or Google’s AI Overviews before they even click on a website. If your brand doesn’t appear in those results, you’re invisible—and “traditional” SEO alone is no longer enough to cover this new area of visibility.
Good news: SEO and GEO share 80% of their fundamentals (content quality, structure, authority, technical markup). Covering them all at once saves time and avoids the cost of two separate training sessions.
Benefits for Participants
- A 2-in-1 training course: SEO + GEO at the same price, with no extra cost
- Implementation on YOUR website (Google SEO AND AI visibility)
- Training materials + SEO/GEO action plan provided
- Access to additional video tutorials
- Post-training support included
- A step ahead of the competition, which is still unaware of GEO
Output Level
Ability to identify SEO and GEO opportunities, independently implement optimizations on Google and in generative AI, and manage a comprehensive visibility strategy.
Choose your plan
- Open to beginners
- Learn About SEO
- Enough to talk to her agency
- Implement simple strategies
- Support + Action Plan Provided
- Putting It into Practice on YOUR Website
- Open to beginners
- Understanding the Ecosystem
- Discover a variety of professional tools
- Adapting Your Strategy to the Issues at Hand
- Support + Action Plan Provided
- Putting It into Practice on YOUR Website
- Customized Program
- You choose your audience(s)
- Set the desired output level
- In one or more sessions
- Support + Action Plan Provided
- Putting It into Practice on YOUR Website
Course Details
Qualiopi Certified
OPCO funding may be available
Frequently Asked Questions
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Sylvain VIDAL
A digital marketing expert since 2008 and a trainer since 2011. Former Deputy Director of SEO.fr for 15 years, he founded GreenRed to share his practical expertise.
Learn more about your instructor →Further Reading
They have completed our training courses
"A top-notch SEO training course. We turned to GreenRed for our training needs, and it was very helpful. A big thank you to Sylvain—he’s the best!"
"Sylvain trained me in SEO, and it was a huge success, given the impact it had on my conversions."
"I took an SEO training course and a second one on SEA with GreenRed. Sylvain is a very dedicated trainer who listens carefully and is always available. I highly recommend him!"
Ready to master SEO and GEO?
One training course for both Google and AI—contact us to schedule your customized session.