SEA trainingSEA training - Google Ads
Master the creation, management and optimisation of Google Ads campaigns to maximise your ROI and win new customers.
Course objectives
Master the creation, management and optimisation of Google Ads campaigns to maximise ROI.
- Understand the Google Ads interface and create your first campaign
- Choose the right keywords and write ads that work
- Set up conversion tracking
- Optimise bids and manage your budget
- Master audiences and remarketing
- Create Shopping and Display campaigns
What participants get
- Hands-on practice on your own Google Ads account
- Post-course support included
- Access to case studies and video tutorials
Level on completion
Able to run SEA campaigns independently and analyse their performance.
Choose your format
- Understand the Google Ads interface
- Create your first campaign
- Choose your keywords
- Write ads that work
- Set up conversion tracking
- Course materials included
- Advanced campaign strategy
- Bid optimisation
- Audiences and remarketing
- Shopping and Display campaigns
- Analysis and reporting with Looker Studio
- Hands-on practice on your account
- A bespoke outline
- You choose your audience or audiences
- Set the level you want to reach
- In one session or several
- Materials + action plan provided
- Hands-on practice on YOUR site
Course details
Qualiopi certified
OPCO funding available
Agency Google Partner
A course led by a working Google Ads practitioner
Frequently asked questions
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Sylvain VIDAL
A digital marketing expert since 2008 and a trainer since 2011. Deputy Director of SEO.fr for 15 years, he founded GreenRed to pass on his hands-on expertise.
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They took our courses
"I took an SEO course and then a second one on SEA with GreenRed. Sylvain is a very committed trainer, available and a good listener. I warmly recommend him!"
"An excellent training experience. A trainer who teaches well, is available and listens. The content was relevant, well structured and full of practical advice."
"Sylvain is an excellent trainer, very responsive and highly capable. We recommend him without hesitation!"