SEA training

SEA training - Google Ads

Master the creation, management and optimisation of Google Ads campaigns to maximise your ROI and win new customers.

⏱️ 1 to 2 days

👥 In person or remote

🎯 Beginner to advanced

See the outlines Request a quote

Course objectives

Master the creation, management and optimisation of Google Ads campaigns to maximise ROI.

Understand the Google Ads interface and create your first campaign
Choose the right keywords and write ads that work
Set up conversion tracking
Optimise bids and manage your budget
Master audiences and remarketing
Create Shopping and Display campaigns

What participants get

Hands-on practice on your own Google Ads account
Post-course support included
Access to case studies and video tutorials

Level on completion

Able to run SEA campaigns independently and analyse their performance.

Understand the Google Ads interface
Create your first campaign
Choose your keywords
Write ads that work
Set up conversion tracking
Course materials included

See the detailed outline

Advanced campaign strategy
Bid optimisation
Audiences and remarketing
Shopping and Display campaigns
Analysis and reporting with Looker Studio
Hands-on practice on your account

See the detailed outline

A bespoke outline
You choose your audience or audiences
Set the level you want to reach
In one session or several
Materials + action plan provided
Hands-on practice on YOUR site

Practical/theory balance of your choosing

I'll define my needs

Who is this course for?

Business owners, marketing managers, freelancers, small and mid-sized firms, SEA beginners or professionals looking to sharpen their skills.

Prerequisites

None for beginners. A basic grasp of digital marketing is a plus.

Format

In person or remote (by video call)

Course materials

Detailed slides, hands-on exercises, case studies, access to explainer videos

Tools used

Google Ads, Google Analytics, Google Tag Manager, Looker Studio for reporting

Certification

A certificate of completion is issued at the end

Upcoming sessions

Flexible dates, depending on participants' availability

Indicative price

€600 per day for one person + €200 per additional participant

Funding

Direct billing to OPCO and France Travail, or self-funded. No course fees to pay upfront.

Disability support

100%. Our team will adapt the course materials to your needs.

Qualiopi certified
OPCO funding available

Agency Google Partner
A course led by a working Google Ads practitioner

How long is the Google Ads (SEA) course?

The Google Ads (SEA) course runs from 1 to 2 days, depending on your level and your objectives.

What does it cost and how can it be funded?

The indicative price is €600 per day for one person, plus €200 per additional participant. The course can be funded through your OPCO or France Travail (direct billing available, no course fees to pay upfront) or self-funded.

Can the course be taken remotely?

The course runs either in person (at your premises or on site) or remotely by video call — your choice.

What are the prerequisites?

No prerequisites for beginners. A basic grasp of digital marketing is a plus.

Is the course recognised or certified?

At the end of the course you are issued a certificate of completion. GreenRed is a Qualiopi-certified training organisation.

I have a disability — can I be supported?

Yes: disability support is 100% covered. Our team adapts the course materials to your specific needs. Get in touch so we can discuss it beforehand.

What is the satisfaction score?

The average satisfaction score for our courses is 4.6/5, measured through our Qualiopi satisfaction surveys.

Sylvain VIDAL

A digital marketing expert since 2008 and a trainer since 2011. Deputy Director of SEO.fr for 15 years, he founded GreenRed to pass on his hands-on expertise.

18 years in SEO/SEA agencies Google Partners Premier FepSem & WeLoveSEO speaker

Learn more about your trainer →

4,6/5Satisfaction (18 reviews)

4,5/5on Trustpilot

100 %Disability support

QualiopiCertified organisation

★★★★★

"I took an SEO course and then a second one on SEA with GreenRed. Sylvain is a very committed trainer, available and a good listener. I warmly recommend him!"

Aline

Verified review — Trustpilot

★★★★★

"An excellent training experience. A trainer who teaches well, is available and listens. The content was relevant, well structured and full of practical advice."

Arobiz

Verified review — Trustpilot

★★★★★

"Sylvain is an excellent trainer, very responsive and highly capable. We recommend him without hesitation!"

Alfie

Verified review — Trustpilot

SEA training - Google Ads

Course objectives

What participants get

Level on completion

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Course details

Frequently asked questions

Sylvain VIDAL

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