Analytics - Google Analytics 4
Learn how to set up, analyze, and make the most of your Google Analytics 4 and Search Console data.
Conversion Tracking in GA4: Enable and Use Key Events
Enabling Conversion Tracking in GA4 (Key Events): Which Conversions to Choose, Step-by-Step Setup, Verification, and Common Errors.
Read the articleImproving the User Experience with Google Analytics 4
Using GA4 to Improve the User Experience: The 7 Metrics to Monitor, the Reports That Reveal Them, the Testing Method, and the Connection to SEO.
Read the articleAnalysis of Pre-Purchase Touchpoints: Understanding the Journey Leading Up to Conversion
Analyze pre-purchase touchpoints: identify them, review the GA4 Conversion Paths report, and use the insights to inform budget decisions.
Read the articleHow do you analyze a conversion funnel with GA4?
Create and view a funnel analysis in GA4: define stages, choose between an open or closed funnel, segment by device and channel, and identify the stage where users are dropping off.
Read the articleAttribution in Google Analytics 4: Models, Settings, and Interpretation
Attribution in GA4: What It Measures, the Two Models (Data-Driven and Last-Click), Time Windows, the Comparison Report, and Pitfalls.
Read the articleHow to Audit a GA4 Account: A 15-Step Method
Audit a GA4 account in one hour: 15 checks across 4 areas (configuration, data collection, conversions, access), including alert thresholds and corrective actions.
Read the articleSetting Up GA4 Correctly from the Start: A 10-Step Checklist
10-Step GA4 Setup Checklist: Tag, 14-Month Retention, Internal Traffic, Enhanced Measurement, Key Events, Linking, and Access.
Read the articleHow do you read a GA4 report when you're just starting out?
How to Read a GA4 Report Without Getting Lost: The 5 Reports You Need to Know, Dimensions and Metrics, Period Comparisons, and Pitfalls in Interpretation.
Read the articleSet up GA4 and Search Console alerts on a single platform
Set Up Alerts in GA4 and Search Console: Custom Insights, Automatic Emails, Their Limitations, and the 8 Alerts You Should Set Up.
Read the articleConnect GA4 and Google Search Console in a Single Dashboard
Bringing GA4 and Google Search Console Together in a Single Dashboard: Native Integration, Looker Studio, an All-in-One Platform, and Metrics to Cross-Analyze.
Read the articleHow do you connect your marketing data sources?
The 7 marketing data sources to connect (GA4, Search Console, Google Ads, Meta, CRM…), the three connection methods, and the matching rules.
Read the articleHow to Connect GA4 to Google Ads: A Step-by-Step Guide
Connect GA4 to Google Ads in 5 steps: import key events such as conversions, enable audiences, view reports, and understand discrepancies.
Read the articleConsent Mode v2 with GA4 and Google Tag Manager: Setup and Verification
Consent Mode v2: What Google Requires Starting in 2024, the Parameters to Send, Implementation with GTM and a CMP, Modeling, and Verification.
Read the articleHow do you choose a good GA4 consultant or agency?
Choosing a GA4 Consultant or Agency: 6 Skills to Look For, Whether You Choose a Freelancer or an Agency; 10 Questions to Ask Before Signing a Contract; Red Flags.
Read the articleHow do I track conversions from social media using GA4?
Measuring conversions from Facebook, Instagram, LinkedIn, and TikTok in GA4: UTM parameters, organic and paid social channels, attribution, and discrepancies with ad networks.
Read the articleWhat Are the Costs of Analytics Consulting? Pricing and Budget
How much does analytics consulting cost in France: rates by service (audit, configuration, e-commerce, dashboard, training) and expected return on investment.
Read the articleHow do you create a custom audience in GA4?
Creating a Custom Audience in GA4: Criteria, Sequences, Membership Duration, Exclusions, Export to Google Ads, and 6 Useful Audiences for an SME.
Read the articleGA4 Events: Definition, Types, and Settings
GA4 Events: Definition, the Four Types (Automatic, Enhanced Measurement, Recommended, Custom), Settings, Limitations, and Naming Conventions.
Read the articleHow Can You Measure the Effectiveness of Your Marketing Campaigns with GA4?
Measuring a marketing campaign in GA4 in 5 steps: goals, tagging, key events, campaign-level analysis, cost and return, and testing to isolate the actual effect.
Read the articleWhich Google Ads bidding strategy should you choose based on your goals?
A Comparison of the 7 Google Ads Bidding Strategies (Manual CPC, Clicks, Conversions, Target CPA, Target ROAS, Impressions) and Which One to Choose Based on Your Goal.
Read the articleWhich events should you prioritize tracking in GA4? The minimum measurement plan
The Minimum GA4 Measurement Plan by Site Type: The 5 to 10 events to track first, those to mark as key events, and those to ignore.
Read the articleKey Events in GA4: Definition, Selection, and Step-by-Step Setup
GA4 Key Events (formerly Conversions): What They Are, Which Ones to Create Based on Your Business, How to Tag Them, Import Them into Google Ads, and Read Them.
Read the articleExamples of Marketing Dashboards: 5 Templates for Different Uses
Five marketing dashboard templates (strategy, acquisition, SEO, advertising, e-commerce): metrics, data sources, reporting frequency, and tools for creating them.
Read the articleGA4 and E-commerce: How to Track Purchases, Shopping Carts, and Abandonments?
E-commerce in GA4: The 8 funnel events, the dataLayer, transaction verification, cart abandonment, and rate benchmarks.
Read the articleCan we use GA4 or Search Console to measure GEO?
Measuring Your Visibility on AI Platforms with GA4 and Search Console: What They Show (referral traffic from ChatGPT, Perplexity), Their Limitations, and Supplementary Tools.
Read the articleGA4 and GDPR: What You Need to Know to Use Google Analytics in France
GA4 and the GDPR in France: prior consent, Consent Mode v2, data retention, transfers outside the EU, impact on your metrics, and exempt alternatives.
Read the articleGA4 and SMA: How to Properly Attribute the Performance of Your Social Ads?
Attributing Social Ads in GA4: Why Last-Click Penals SMA, Useful Reports, Discrepancies with Meta, and an Arbitration Method.
Read the articleGA4 vs. Universal Analytics: The 8 Major Differences
GA4 vs. Universal Analytics: The 8 Differences (Events, Sessions, Engagement, Reports, Retention) and How They Affect Your Metrics.
Read the articleGoogle Analytics 4 (GA4): What Is It and How Does It Work?
Google Analytics 4 Explained Simply: What GA4 Is Used For, How It Measures Your Site (Events, Sessions), Its Limitations, and Where to Start.
Read the articleA Practical Guide to Choosing an Analytics Expert
Choosing an analytics expert: the 4 roles (web analyst, data analyst, tracking consultant, data engineer), the right role for each need, and the interview guide.
Read the articleIdentify traffic from AI tools (ChatGPT, Perplexity, Gemini) in GA4
How to track visits from ChatGPT, Perplexity, Copilot, or Gemini in GA4: sources to watch for, custom channels, exploration, and limitations.
Read the articleShould you manage your marketing dashboards in-house or outsource them?
In-House, Outsourced, or Automated Marketing Dashboards: A Comparison of Actual Costs Over 3 Years, Decision-Making Criteria, and a Hybrid Model for an SME.
Read the articleGA4 KPIs: The 12 Metrics to Track to Evaluate Your Performance
The 12 truly useful GA4 KPIs, categorized by type (acquisition, engagement, conversion), along with their benchmarks and the vanity metrics to ignore.
Read the articleWhat deliverables should you expect from a GA4 service provider?
The 9 deliverables to request from a GA4 service provider: measurement plan, documented Tag Manager container, audit, testing procedure, dashboard, training, and access.
Read the articleLooker Studio for GA4 and GSC: Integration, Limitations, and Alternatives
Connecting GA4 and Search Console in Looker Studio: A Step-by-Step Guide, Merging Data by Page, API Quotas, Limits, and Alternatives.
Read the articleHow can you help your teams build their GA4 skills?
Building your teams' GA4 skills: three levels (read, analyze, configure), training formats, and a 90-day plan.
Read the articleGA4 + GSC Consolidation Tools: Comparison, Pricing, and Free Trial
Comparison of tools for integrating GA4 and Search Console: free Google tools, connectors, SEO suites, and all-in-one platforms. 2026 pricing.
Read the articleSwitching from Universal Analytics to GA4: What Still Needs to Be Done in 2026
Universal Analytics has been shut down. What remains to be done in 2026: audit the GA4 property, rebuild conversions, redefine KPIs, and train the team.
Read the articleTracking Your Google Ads Performance with GA4: Reports and Alerts
Analyzing Google Ads in GA4: The Advertising Report, Cost Per Key Event, Paid Traffic Quality, and 5 Signs That a Campaign Needs Adjustment.
Read the articleWhat Pitfalls Should You Avoid in GA4? The 12 Most Common Mistakes
The 12 Most Common Pitfalls in GA4, from a 2-Month Retention Period to Doubled Conversions, with Symptoms, Causes, and Solutions for Each.
Read the articleHow do I create a custom report in GA4?
Create a custom report in GA4: modify a standard report, build a detailed report, add it to the menu, or switch to an exploration.
Read the articleWhat Is a Session in GA4? Definition and Calculation Rules
Sessions in GA4: Definition, the 30-Minute Rule, Engagement Sessions, Differences from Universal Analytics, and Pitfalls to Watch Out For.
Read the articleHow do I track clicks on outbound links with GA4?
Tracking Clicks to External Sites in GA4: The “click” event, creating the “link_url” dimension, handling “tel:” and “mailto:” cases, and interpreting the results.
Read the articleHow to Properly Tag Your Digital Campaigns with UTMs?
Tagging Your Campaigns with UTM Parameters: The 5 Parameters, Naming Conventions, Errors That Cause "(not set)," and How to Interpret Them in GA4.
Read the articleHow do I create UTMs on Google Business Profile (formerly Google My Business)?
Add UTM parameters to the links in your Google Business Profile (website, appointments, products) to isolate that traffic in GA4 and measure its performance.
Read the articleHow can you spot a vanity KPI that serves no purpose?
What is a vanity KPI, how to identify it with a 3-question test, the 8 most common misleading metrics, and what to replace them with.
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