GA4 migration essentials
- The major change: Logique evenementielle vs sessions
- Interface: Redesigned navigation and summary reports
- Confidentiality: Enhanced consent and RGPD management
- Transition : Adapt your KPI and existing targets
Migrating to GA4 can seem daunting. New menus, different indicators, a redesigned interface... However, with the right reflexes, this transition can be made smoothly while preserving your analysis habits.
Fundamental differences
Universal Analytics relied on sessions. GA4 adopts an event-based logic: each action (click, page view, purchase) is a customizable event. This approach offers greater flexibility, but requires adaptation.
What changes, what stays
What's changing
- Interface and navigation
- How sessions are calculated
- Goal management
- Bounce rate replaces per engagement
What's left
- Traffic and source tracking
- Conversion analysis
- Audience segmentation
- Google Ads integration
Adapt your performance monitoring
Identify your key KPIs and check how they translate in GA4. Recreate your personalized objectives and events. Google offers a migration wizard to make this step easier.
Supporting your team
Involve all employees concerned: marketing, communications, management. Allow time for training on the interface and new terms, so that everyone feels at ease.
Advice : During the transition, run GA4 alongside your old tools to compare results and gradually familiarize yourself.