GA4 connection essentials - Google Ads
- Profit : A complete view of the customer journey, from advertising to conversion
- Prerequisites : Administrator rights on both accounts
- The method : Link from GA4 > Administration > Google Ads links
- The result: Informed decisions and a controlled advertising budget
Good results analysis is at the heart of effective digital marketing. Connecting Google Analytics 4 to Google Ads gives you a complete, actionable view of your performance.
Why connect GA4 to Google Ads?
Combining your accounts offers considerable added value for managing your investments:
- Tracing the complete route : From advertising to action on your site (purchase, contact)
- Identify high-performance keywords : See which ads really generate results
- Customize analysis : Audience, conversion tunnel, bounce rateall in one place
Connection steps
Prerequisites
Before you start, make sure you have an active GA4 account, a Google Ads account, and administrator rights to both. Also check that conversion tracking is set correctly.
Since GA4
- Go to "Administration" (gear icon)
- Click on "Google Ads links
- Click on "Link" and choose the account to link
- Authorize data sharing
Synchronize conversions and audiences
Once the link has been established, set up the import of GA4 conversions into Google Ads. This allows you to track which campaigns and keywords are generating your targets.
Take advantage of the audience segments created in GA4 to target or exclude certain populations in your campaigns.
Exploiting your cross-referenced data
Once the connection is in place, analyze conversion rates, the cost per clickthe CPA and the ROAS of your campaigns. Refine your targets and budget allocations based on GA4 statistics.