The essentials of customized reports
- Interest : Display only the data that matters to you
- The tool : GA4's "Explorer" section
- The method : Select dimensions and metrics, then drag-and-drop
- The result: Analysis tailored to your needs KPI specific
GA4's standard reports don't cover every need. By creating customized reports, you can highlight exactly the metrics that count in driving your digital strategy.
Why personalize your reports?
Every company has its own objectives. An e-commerce site doesn't track the same metrics as a B2B site. Customization allows you to see at a glance what's working and what needs to be improved.
Creation stages
Preparation
- Defining your goals
- List your key KPIs
- Identify dimensions and metrics
- Go to the Explorer section
Construction
- Choose a model or start from scratch
- Drag-and-drop elements
- Configure filters
- Save and share
Step-by-step guide
In GA4, go to "Explore". Choose "Free exploration" for a totally customized report. Add your dimensions (traffic source, page, device) and metrics (sessions, conversions, click-through rate) by drag-and-drop.
Best practices
Keep your reports simple: a few essential indicators are better than an overload of data. Test different chart types and update your reports as your strategy evolves.
Advice : Clearly name your reports and share them with your team. A well-constructed report becomes a daily management tool.