The essentials of efficiency measurement
- The challenge: Know which campaigns really generate results
- Indicators : Users, conversion rate, session duration, key events
- The method : UTM + conversion events + acquisition reports
- The result: Optimized budget and measurable ROI
Measuring the effectiveness of your marketing campaigns with GA4 is essential to make the most of your advertising investments. This article guides you in analyzing the performance of your marketing actions.
Follow-up fundamentals
GA4 focuses on events, providing a complete view of the user journey. To measure properly, it's important to tag your campaigns with UTM parameters to link each visit to the right source.
Key metrics to monitor
Volume indicators
- Number of users
- Sessions by source
- New visitors
- Page views
Quality indicators
- Conversion rates
- Average session length
- Key events
- CPA per channel
Interpreting results
Creating and tracking events
Set up events to measure important conversions: click on a button, download, add to cart, contact. Feel free to customize these events according to your business needs.
Read GA4 reports
Acquisition reports show where your visitors come from. Engagement reports detail their behavior. Conversion reports list key actions taken.
Compare channels
Compare engagement on your campaigns SEA, SMAe-mailing and SEO. This comparison will help you better allocate your budgets.