GA4 deliverables at a glance
- Marking plan : Document detailing all events and conversions to follow
- Dashboards : Customized reports with your KPI keys
- Documentation : User guides and maintenance procedures
- Support : Training, support and regular updates
Using a GA4 service provider is an investment. To get the most out of it, it's essential to know exactly what you're getting in return. Here are the must-have deliverables.
Technical set-up
The first deliverable is the complete installation of GA4 on your site. This includes deployment of the tracking code and configuration of the basic parameters. A reliable service provider will also provide a detailed tagging plan listing all tracked events.
Documentary deliverables
Technical documents
- Complete marking plan
- Tracking diagram
- Installation procedure
- Maintenance guide
Analysis documents
- Customized dashboards
- Periodic reports
- Strategic recommendations
- Interpretation guide
Customized dashboards
Your service provider must deliver dashboards tailored to your objectives. Whether in GA4 directly or via Looker Studio, these reports must clearly present your key indicators: traffic, conversions, sources of acquisition (SEO, SEAsocial networks).
Guidance and support
Beyond the documents, a good service provider offers support: training in the use of reports, question-and-answer sessions, and reactive support in the event of problems. Marking plan maintenance when your site evolves is also part of the service.