Dashboard essentials
- Acquisition : Where do your visitors come from (sources, channels, CPA)?
- Conversion : Are you converting visits into actions (rate, tunnel, value)?
- Loyalty : Do your customers come back? (retention, commitment, satisfaction)
- Objective: Decisions based on clear, actionable data
Simple, visual and easy-to-understand dashboards are crucial to the effective management of your digital strategy. They transform sometimes opaque figures into actionable indicators.
Acquisition dashboard
The first stage of the marketing tunnel. This table answers the question: "Who comes to my site, from where and thanks to what lever?"
- Traffic sources : Organic (SEO), paying (SEA), social networks, direct
- New visitors : Effectiveness of your acquisition actions
- Bounce rate : Incoming traffic quality
- CPA : Cost per acquisition to manage your investments
Conversion dashboard
Acquisition is good, turning visits into actions is better!
Key indicators
- Number of leads or sales
- Conversion rates
- Conversion funnel
- Average transaction value
Points of attention
- Pages that slow down your journey
- Basket abandonment
- Incomplete forms
- Poorly performing calls to action
Loyalty dashboard
Keeping customers coming back is crucial to long-term profitability.
- Retention rate : How many customers come back?
- Social commitment : Shares, comments, mentions
- E-mailing : Open, click and unsubscribe rates
- Satisfaction : Customer surveys and reviews
Advice : A good dashboard should highlight successful channels and those to be optimized, using graphics and color codes. The aim is to facilitate decision-making, not add complexity.