The essentials about outbound links
- Definition : Links to external domains
- GA4 follow-up: Automatic with enhanced measurement
- Utility: Evaluate your partnerships and recommendations
- Analysis: Events section, "outbound click" filter
Knowing where your visitors go when they leave your site is strategic information. GA4 automatically tracks these outbound clicks to better understand your audience's behavior.
Why track outbound links?
A highly clicked outgoing link can indicate a high level of trust in your recommendations, or on the contrary, a lack of information on your own site. This data helps you to evaluate your partnerships and optimize your content.
What you learn
Strategic Insights
- Complete user path
- Quality of recommendations
- Partnership performance
- Leakage points to be corrected
Available data
- Destination URL
- Click source page
- Click volume
- Evolution over time
GA4 automatic tracking
Good news: GA4 automatically captures outbound clicks via enhanced metering. Every click to a domain other than your own is recorded as an "outbound click" event. Check that this option is enabled in your data feeds.
Analyze data
You'll find these statistics in the Events section of GA4. Filter on "click" and examine destination URLs. The Explorations tool allows you to create customized reports cross-referencing this data with your source pages.