GA4 essentials
- Definition : Free web traffic measurement and analysis tool from Google
- The principle: Event-based approach (clicks, scrolls, purchases...)
- Benefits : Precise view of the customer journey, cross-device tracking, predictive analysis
- For whom : Any company wishing to understand and optimize its digital presence
Google Analytics 4 is the new generation of Google's measurement tool. This free solution enables you to understand how users interact with your site or application, thanks to an event-driven approach.
The main operating principles
The event-driven approach
Rather than a simple record of visits, GA4 records all actions: clicking on a link, downloading a document, filling in a form, buying a product. These events can be customized to suit your needs.
Cross-device tracking
GA4 makes it possible to track the same person who starts their visit on a cell phone and ends it on a computer. A better understanding of the customer journey, whatever the medium used.
What GA4 measures
What GA4 brings
- Predictive analytics (AI)
- Customizable reports
- Google Ads integration
- Respecting confidentiality
Getting started with GA4
Installation involves adding a tag to your site. Then configure a few events according to your main objectives: forms, purchases, downloads. Start by observing the overall statistics before customizing your tracking.