GA4 trap basics
- Configuration : Don't settle for default events
- Interpretation : Understand the new metrics before closing the deal
- Customization : Tailor reports to your specific needs
- Consent : Complying with the RGPD for valid data
GA4 offers powerful possibilities, but its complexity can lead to costly mistakes. Here are the most common pitfalls and how to avoid them to get the most out of the tool.
Incorrect event configuration
GA4 is based on events, not on classic targets. Many people settle for default events, losing valuable information in the process. Identify your key actions (form, purchase, registration) and mark them as conversions.
Common mistakes
Configuration traps
- Default events only
- Ill-defined conversions
- Missing filters
- Incomplete tracking
Interpretation traps
- Compare with Universal Analytics
- Confusing commitment with rebound
- Ignoring the context
- Hasty conclusions
Misunderstanding reports
The GA4 interface is different. Metrics are evolving: engagement replaces bounce rate, sessions are calculated differently. Take the time to understand each indicator before drawing conclusions.
Neglecting consent
Data collection must respect user consent. Correctly link your cookie banner to GA4 and filter out non-consented sessions. This is essential for valid, RGPD-compliant data.