The ideal toolbox
- Analytics : Google Analytics 4 + Looker Studio for visualization
- SEO : Search Console + Screaming Frog + a position tracking tool
- SEA : Google Ads Editor + automation scripts
- All-in-one : GreenRed to centralize and manage all
In the jungle of marketing tools, it's hard to find your way around. Between free solutions, freemiums and premium tools, how do you choose? Here's our selection of tools we recommend to our customers.
For Analytics
Google Analytics 4 (GA4)
Essential and free. GA4 is the foundation of any data-driven strategy. It enables you to understand your visitors' behavior and measure your conversions.
Google Looker Studio
Visualize your GA4 data in customized dashboards. Free and powerful, but takes time to master.
For SEO
Google Search Console
Free and indispensable. It's the official source for understanding how Google sees your site: positions, impressions, indexing errors.
Screaming Frog
The benchmark crawler for technical audits. The free version can analyze up to 500 URLs.
For ATS
Google Ads Editor
Google's free desktop application for mass campaign management. Indispensable for major modifications.
Google Keyword Planner
For keyword research and search volume estimation. Free with a Google Ads account.
The all-in-one solution: GreenRed
Rather than juggling 10 different tools, GreenRed centralizes all your marketing data in a single interface:
- Unified GA4 data and Search Console
- SEO position monitoring
- Google Ads performance
- Social networking
- AI assistant to interpret your data