Key Takeaways
- Seven deliverables: AI visibility audit, list of target questions, content plan and briefs, entity profile and source consistency, technical adjustments, revised content, monthly citation report.
- 2026 Prices: Audit: €800 to €3,000; monthly support: €500 to €2,500, depending on the number of pages and questions; often included as part of an SEO service package at an additional cost of 15% to 30%.
- The deliverable that is most often missing: the breakdown of citations by question and by search engine, including the competitors mentioned.
- Signs of a hollow offer: No list of questions, no metrics, a promise to be “recommended by ChatGPT,” secret methods.
The GEO It’s a new field, and so is the market for these services: offerings range from rigorous audits to unverifiable promises. To evaluate a proposal or manage a project, you need to know exactly what a GEO service is supposed to deliver. This article describes the seven deliverables, their expected content, the prices charged in 2026, and the red flags to watch for. The process of selecting a service provider is covered in Choose a GEO agency or consultant.
The Seven Deliverables
| # | Available | Expected Content | When |
|---|---|---|---|
| 1 | AI Visibility Audit | For 30 to 50 target questions and 3 to 5 search engines: presence, ranking, competitors, and cited sources; accuracy of brand information; robots.txt and technical accessibility; status of third-party sources (reviews, directories, media) | Weeks 1 through 3 |
| 2 | List of Target Questions | Actual questions organized by type (understand, compare, choose, perform) and by stage, linked to specific pages; this forms the basis of the entire assessment | As part of the audit |
| 3 | Content Plan and Briefs | Pages to create and revise, prioritized; for each one, a brief: target question, direct answer, facts to include, structure, FAQs, markup | Month 1 |
| 4 | Entity Record and Source Consistency | Standard company description (name, offerings, location, unique features, key figures); list of third-party sources to create or update (Wikipedia, if applicable; directories; reviews; LinkedIn; comparison sites) | Months 1–2 |
| 5 | Technical Settings | robots.txt for AI bots, structured data for Organization, Article, and FAQPage, HTML rendering, llms.txt, sitemap | Month 1 |
| 6 | Revised or newly created content | Pages delivered according to the briefs, with direct answers, cited facts, tables, FAQs, and author information | Monthly |
| 7 | Monthly Report | Citation rate by search engine, share of voice, questions won and lost, AI traffic and conversions (GA4), actions taken and upcoming actions | Monthly |
The contents of each deliverable, in detail
- The Audit must be reproducible: list of questions, engines, dates, method (number of repetitions per question), raw results in the appendix. An audit without raw data is merely an opinion. The method is described in audit its visibility on AI search engines.
- The list of questions comes from customers, assistants, and communities, not from a generator; see Identify user intentions in AI systems.
- Briefs are specific enough for a writer to follow: main question in the subheading, 40- to 60-word answer, facts to include with sources, required table, FAQs; see The GEO Content Brief.
- The Entity Record This is the text you want the AI to use when describing you; it must be used exactly as written on your website, LinkedIn, Google My Business listing, and online directories.
- Technical Settings are delivered with the exact files or instructions and a review after they go live; see AI-based indexing.
- The Monthly Report shows the trend in citations for the same list of questions, never for a list that changes; see GEO's KPIs.
Prices in 2026
| Service | Range (excluding tax) | Notes |
|---|---|---|
| AI Visibility Audit Only (Deliverables 1, 2, 5) | €800 to €3,000 | Depending on the number of questions and search engines, a single consultant is at the lower end of the range |
| Monthly Support (Deliverables 3 through 7) | €500 to €2,500 per month | Depending on the number of pages produced (2 to 8 per month) and the depth of the follow-up |
| GEO Integrated into an Existing SEO Service | +15 to 30% of the SEO package price | The most cost-effective approach; see Integrate GEO into SEO |
| Citation Tracking Tool | €50 to €400 per month, or included in a management platform | Often billed separately or included |
| One-Day Training Session | €600 to €1,500 | To internalize |
Signs of a hollow offer
- No list of questions nor a method of measurement: the service provider will not be able to demonstrate results.
- Promise to be “recommended by ChatGPT” or “No. 1 in AI”: no one controls the responses, which vary from one run to the next.
- Secret Methods or “prompt optimization”: GEO is based on content, sources, and technology—all of which are verifiable.
- Deliverables limited to generated text Without facts, sources, or structure: this is what AI systems cite the least.
- No connection to SEO: A GEO service that ignores Google and Bing rankings and does not indicate the sources cited.
- Traffic-Only Report from AI: It underestimates the effect and hides quotes without a click.
Leading the Mission
- Require the audit and the list of questions before making any monthly commitment.
- Approve briefs before production; reject content that lacks facts or sources.
- Check for yourself, every quarter, by entering five questions into ChatGPT and Perplexity: the results should match.
- Evaluate the work delivered after 3 months, the citation rate after 6 months, and conversions after 12 months.
- Retain ownership of the content, access rights, and the list of questions; the service provider delivers the content but does not own it.
How GreenRed Can Help You
Instead of juggling multiple tools, GreenRed's GEO monitoring brings these metrics together in a single dashboard, compares them over time, and shows you which actions to prioritize. You can try it for free—no credit card required—on the page Rates.
Frequently Asked Questions
How much does a GEO service cost?
In 2026, an AI visibility audit costs €800 to €3,000 (excluding tax), and monthly support costs €500 to €2,500 (excluding tax), depending on the number of pages and issues being monitored. When integrated into an existing SEO service, GEO adds 15 to 30% to the flat fee. A citation tracking tool (€50 to €400 per month) is either added separately or included.
What is the most important deliverable of a GEO service?
The list of target questions, along with the monthly report on citations by search engine: that’s what makes the results measurable and comparable over time. Without it, no service provider can prove an impact, and you can’t make an informed decision.
Should SEO services be separated from GEO services?
Most often, no: pages, queries, and results are shared, and search engine algorithms select their sources from search indexes. A competent GEO SEO provider with a backlink tracking tool is the most cost-effective option. A separate GEO audit may be warranted at the outset.
Can a service provider guarantee that they will be mentioned by ChatGPT?
No. The assistants’ responses vary from one run to the next and depend on multiple sources that no one can fully control. A reputable service provider commits to deliverables (audit, content, adjustments, report) and a methodology, not to a specific position or guaranteed recommendation.