GA4 indicators in a nutshell
- Audience : Users, new visits, traffic sources
- Commitment: Engagement rate, page views, average duration
- Conversions : Objectives achieved, conversion rate, funnel
- The board: Link your GA4 metrics to your other levers (SEO, SEA, SMO)
GA4 is the central tool for understanding and managing your digital performance. But knowing which figures to look at and how to interpret them is not always easy. Here are the essential indicators to follow.
Audience indicators
- Number of users : Volume of unique visitors to your site. An increase indicates a rise in your reputation
- New visits : Proportion of new users, a sign that your acquisition actions are working
- Traffic sources : Where do your visitors come from (SEO, SEAsocial networks)
Commitment indicators
Key metrics
- Commitment rate
- Page views per session
- Average session length
- Events triggered
What they reveal
- Content quality
- Audience relevance
- Friction points
- User experience
Conversion indicators
Clearly defining your objectives (form, purchase, registration) allows you to quantify what really counts. The conversion rate measures the percentage of visitors who complete the desired action. The funnel visualizes the steps before conversion.
Advice : Figures only make sense when analyzed over time. Track weekly or monthly trends and compare them with your objectives to make sense of your data.