Engagement rate basics
- The concept: Measuring interaction (clicks, likes, shares) in relation to the total visibility of your content
- Interest : Find out whether your message is of real interest to your customers, or whether they're just scrolling by without stopping
- Typical calculation : (Interactions / Range) x 100
- Profit : High engagement naturally boosts your visibility on social networks
In digital marketing, it's easy to be flattered by the number of "views". But let's be honest: 10,000 people who see your ad without reacting isn't worth much. Visit commitment ratehe's the justice of the peace. It tells you whether your audience is truly captive or politely ignoring you.
For an executive or marketing manager, it's the indicator of connection. Strong engagement means that your content is useful, inspiring or fills a need. It's the first step towards sales and loyalty.
What is commitment in concrete terms?
Engagement is when an Internet user steps out of passivity to take concrete action:
- Click on a button in your newsletter
- Likert, comment or share a LinkedIn post
- Scroll to the bottom of a blog post
- Watch a video to the end
How do you calculate your engagement rate?
The basic formula is simple:
Engagement rate = (Interactions / Reach) x 100
Example: Your LinkedIn post was seen by 1,000 people. It generated 50 likes, 10 comments and 5 shares (i.e. 65 interactions). Your engagement rate is 6.5%.
Student commitment
- Relevant content
- Algorithms favor you
- Active community
- Conversions up
Low commitment
- Content to be reviewed
- Declining visibility
- Passive audience
- Wasteful budgeting
3 tips to wake up your audience
- Ask questions : Don't just assert things, invite an exchange. A simple "What do you think?" can multiply your comments
- Vary the formats: Not everyone reads long texts. Try a short video, infographic or interactive survey
- Be human: People engage with people, not logos. Show your doubts and successes behind the scenes